Hyderabad based designer and owner of Studio Rama, Rama Rrebbapragada works a lot with exclusive clients who come with varying requirements. She believes people now want custom-made designs that look unique. At her studio in Banjara Hills, she observes a lot of clients asking for anarkalis crafted out of pure Kanchipuram and Gadwal silks, finished off with a brocade dupatta and heavy embroidery. She says, “In my opinion, clients are now moving toward custom-made clothing tailored to flatter their body. While some prefer the traditional elaborate kalis, some others want a bias-cut anarkali tailored full length almost like a gown. There is a lot of fusion of western elements while retaining the quintessential Indian touch.” It is possible to make a fashion statement while sporting something traditional. One can go the Indo-western route or choose to pair the anarkali with different accessories. One can even play around with fabrics and colours. Anarkalis flatter almost ever
Rama being a designer believes in being simple yet elegant.She strongly believes the fact that anyone can be uniquely stylish and standout in the crowd with attire that is graceful and audacious in appeal, teamed with the right attitude and style, irrespective of age and gender. With the same ideas and beliefs, she started "SRISHTIE by Rama Rrebbapragada" which is now called as Studio Rama.